We did this for Chiat in LA. It garnered a huge amount of online buzz and won a bunch of awards. We found out that the agency had produced and made them after they were already finished. Doh! So, while we enjoyed the thrill of creating a successful and memorable idea, we did however miss out on eating craft services sitting next to Peyton Manning and Cam Newton. #FreelanceWoes

GARTORADE | Sweat It To Get It | Case Study