resume

 JON SOTO
CREATIVE DIRECTOR • ART DIRECTOR • WRITER

jonsoto.com • 415 265 2260 • josoto@mac.com

OBJECTIVE:

To consistently create and nurture remarkable communications across all platforms of media, I strive to build strategies and ideas that excite and inspire through a single-minded focus, 100% rooted in empathy, truth, and simplicity.

EXPERIENCE:

jonsoto.com • San Francisco, CA• June 2011 – Present
Contract Creative Director• Art Director• Writer• Content Creator
• Mayo Clinic: Created twenty-plus YouTube videos helping to explain common disease causes, symptoms, and treatments via Chiat Day NY • Twitter: Created instructional videos for platform users: Direct to client • Meta: Created advertising and content for the Facebook Portal product: Direct to client • Verizon Business: Wrote TV commercials via MRM LA • Google: Award-winning web content via Venables Bell & Partners • UC Berkeley: Web videos, outdoor, social: Direct to client • Alfa-Romeo, Cottonelle, Infinity, Realtor.com: pitches, scripts, videos, and more pitches via Goodby Silverstein & Partners • Chrysler: Created and produced a Television campaign for the Town & Country line via Wieden+Kennedy.

Apple • Cupertino, CA • August 2023 – July 2024

Contract Creative Director • Art Director • Writer • Content Creator
Worked with internal garment and retail design groups to write, design and create content for the employee website via the Retail Engagement Marketing Team (REM).

BBDO|SF • San Francisco, CA • Sept 2007 – June 2011

SVP Executive Creative Director
Ran a 25-person creative department and led new business pitches. Attained and retained such notable clients as: Comcast Sports Bay Area, SF Zoo, Eset Anti-Virus Software, California Lottery, Goodwill, Gallo Wines and Spirits, and Harrah’s Casino.

Publicis & Hal Riney • San Francisco, CA • May 2004 – July 2007

SVP Executive Creative Director
Oversaw the output of the entire creative department and led new business pitches. Attained and retained such notable clients as: Sprint, Altoids, 24 Hour, Fitness, WellPoint Insurance, AAA and Vlasic Pickles. Wine Brands: Foster’s, Beringer, The Little Penguin, and Rosemount.

Goodby, Silverstein & Partners • San Francisco, CA • September 2001 – May 2004

Creative Director
Created work and oversaw creative teams to make noteworthy advertising campaigns for brands like: Emerald Nuts, Saturn Cars, Michelob, Budweiser, Specialized Bikes, HP, and Match.com.

TBWA/Chiat/Day SF • San Francisco, CA • June 1999 – September 2001

Creative Director
Crafted ideas and award winning advertising campaigns for Levi’s, Playstation.

Goodby, Silverstein & Partners • San Francisco, CA • September 1995 – June 1999

Art Director
Cut my teeth at what, at the time, was one of the best advertising agencies in the world. I was blessed to create award-winning campaigns for Nike, HP, Umbro, Budweiser, and Dreyer’s Ice Cream.

EDUCATION

School of Visual Arts • New York, NY
Bachelor of Arts in Advertising & Design

SKILLS