Hello. I’m Jon, nice to meet you. My creative philosophy is built on two pillars: empathy to understand the audience and simplicity to respect their time. This discipline has allowed me to win major business and build iconic work for brands like Nike, Google, and Levi’s.

While I’ve been fortunate to lead creative departments as an SVP Executive Creative Director at BBDO SF and Publicis & Hal Riney, I’ve never believed in resting on a resume. Creativity is a muscle that must always be exercised. To me, creating the work and staying at the edge of emerging software and design trends is paramount. Whether I’m scribbling ideas into my sketchbook or diving into Adobe Firefly, Midjourney 7, or Figma, I make it a point to remain a student of the game. Cutting through complexity to find what actually matters requires being as sharp with today’s tech as I am with a global strategy.

Over the years, I’ve been lucky enough to see my work recognized with Multiple Cannes Lions, including the Grand Prix, One Show Pencils, Effies, and two Emmys. Being inducted into the Clio Hall of Fame was a high point, but honestly, the next great brief is what keeps me leaning in.

Currently, I’m working around the Bay Area as a contract Creative Director, Art Director, and Writer for the likes of Meta, Apple, and Twitter, as well as a handful of agencies and clients.

write jon

jonsoto@mac.com

call jon

415 265 2260