On the morning of Earthquake Preparedness Day in San Francisco, and with the help of the American Red Cross, we met commuters as they stepped onto the streets from the Ferrys, Bart and Muni lines with this well planned multifaceted experiential campaign.  The effort reminded them of what they could expect when a big one finally hits. We also offered Red Cross Earthquake Emergency Preparedness kits for them to either buy or order for their homes.