by April Bell | Mar 2, 2023
MAYO CLINIC We developed videos for Chiat/Day NY’s client, The Mayo Clinic, for their YouTube Medical Channel. The aim was to combat medical disinformation with custom content featuring hand picked Mayo Clinic doctors who specialize in various ailments. These...
by April Bell | Sep 8, 2021
NIKE | Skateboarding For a hot minute, Nike decided to use Goodby, Silverstein rather than w+k to create some new campaigns. I just happened to be the resident skater at the agency when that moment happened, and this assignment fell in my lap. I was given the...
by April Bell | Nov 29, 2020
COVIE | A 110% Grassroots Awareness Campaign On May 1st of 2020, Covid-19 took my mother from me. I wanted to find a way to honor her, so we gathered a few talented friends and we created Covie. We needed to be as apolitical as we possibly could in a divided America....
by April Bell | Aug 21, 2019
SIMS | Castaways Teaser | EA This was the launch for a digital teaser campaign that I directed for EA’s Sims Castaways Game. It was for Wieden+Kennedy through the production company, Teak. There are several more in the...
by April Bell | Aug 20, 2019
ACE HARDWARE | I Am Not As long as you’re able to own your shortfalls, Ace Hardware will be there to help. The best work is always based in a simple...
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