by April Bell | Nov 29, 2020
COVIE | A 110% Grassroots Awareness Campaign On May 1st of 2020, Covid-19 took my mother from me. I wanted to find a way to honor her, so we gathered a few talented friends and we created Covie. We needed to be as apolitical as we possibly could in a divided America....
by April Bell | Aug 31, 2019
RED CROSSPop-up Outdoor | Activation | Case Study To help the American Red Cross drive earthquake readiness in San Francisco, we needed to bridge the gap between “knowing” and “doing.” We developed a series of tactile and visual experiences...
by April Bell | Aug 31, 2019
BAREFOOT WINE | SF Pride Barefoot wine is a proud supporter of SF Pride. For the big day, we brought the gay marriage issue front and center with this fun experiential photo op that was a huge success. Thousands of photos were shared via social media as people...
by April Bell | Aug 31, 2019
GOODWILL-LEVIS | Care Tag Collaboration As part of a collaboration between Levis and Goodwill, we presented and sold and idea where on every care tag on every single pair of Levi’s Jeans, Levi’s would print instructions for people to donate their used...
by April Bell | Aug 31, 2019
HARRAH’S | Flashers This was a stunt we did down in Houston, designed to temp people to go to Harrah’s New Orleans (Only a short flight away), and watch football and gamble. All day long, we walked into at least a dozen massive sports bars and sprung our...
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